Is your brand just trying to ride the festive wave?

It is the time of Onam in Kerala when it starts wearing a festive look and wallets open for practically endless shopping. It is also the time brand managers of every possible consumer name start working overtime to get their brand and its promise persuasively to catch the shopper’s eye. Predominantly what most brand managers/brands end up focusing on is racking their grey cells to figure the most attractive or creative way of riding this festive wave. Very few take the trouble of not taking the not so beaten path of being able to immerse your brand into the festive scape. Allow me to explain.