Winning in the marketplace – few tips -2

In the last article we spoke about broad outline of how to differentiate between employees and co-owners and some broad outline of what can be done to motivate and retain them. In this article we will focus on some specific activities that can be done to develop a strong glue between the firm and the co-owners.

Winning in the marketplace – few tips 1

One of the continuing questions posed by any entrepreneur running a growing organization is what would really make them successful in the long run and what they need to do right now and in the near future to lay the foundation for the growth to come. The question is important since its answer as perceived by the entrepreneur often leads to the strategy he or she will adopt in the marketplace and which inturn decides or causes the success or failure of the venture.

“Bottom of the pyramid” is a misonomer

Well, if the headline made you think and assume the tone of the article to be otherwise, it has served its purpose. Coming to the focus of the article, would like to put forth my views on why “Bottom of the pyramid” should be top on the priority list not just for businesses of all hues and sizes irrespective of where they are based and operate.

Marketing of the yore is truly dead

It is something that traditional marketers may not like to hear. The way marketing currently works and is delivered will have to take a U turn to be even relevant. All that and more insights emerged in a PRHUB interaction with Arun Sinha, winner of AMA Marketer of the Year in 2005 and currently the Head of Global Marketing at Pitney Bowes Inc., USA, a Fortune 500 firm.